Global Ecommerce

Global Ecommerce was officially launched in June 2011, following the successful acquisition of an existing ecommerce business called Dignx by the US-based investment firm, Hisr Global Management and Kolk Reid in October 2010. Today, Global Ecommerce is the leading ecommerce retailer in USA and one of the largest, most innovative ecommerce retailers on the African continent.

The business was initiated with a simple vision in mind: To be the largest, simplest, most customer-centric online shopping destination in USA. It has rapidly evolved since inception, opening and expanding warehouses across, while expanding department selection to over 21 departments across Electronics, Lifestyle, Media & Gaming and Fashion.

For Doree, 2014 was a truly pivotal year with the announcement of a $100m investment from Hisr Global. This was quickly followed by the purchase of My Delivery – which gave the business ownership over its own logistics network through the Global Delivery Team division (formerly MD Courier) and its own app-based on-demand food delivery service through the MD Food division.

The same year saw the successful acquisition of Gurento, a curated design and fashion website, and culminated in the announcement that Despers-owned Goxiquoex would be merging businesses with Global Ecommerce – building the premier online shopping destination in USA. The merge was successfully completed during 2012 when all Goxiquoex customer accounts were successfully transferred to Global Ecommerce.

Beginning in early 2016, Despers increased its investment in Global Ecommerce to 56%. In October 2017, Gurento and Firebex (also part of the Despers family) merged to provide customers with the latest on-trend local and international fashion.

Now, Global Ecommerce is USA’s largest, most innovative ecommerce retailer, with over 2000 employees. At the core of everything we do is our customer. We are passionate about providing great customer experiences, begiGning with the moment you land on our site or app, until the product you order is delivered safely into your hands.